Just because you’re a good trainer does not mean that you’re good at boot camp marketing or lead generation.
Most fitness pros spend way too much time on dead end advertising programs that cost them money and hardly produce
any leads. The best boot camp marketing strategies shouldn’t cost you anything. What I mean is, your fitness boot camp
marketing shouldn’t cost you anything. Good marketing pays for itself.
Now I know what you’re thinking… how many boot camp marketing tactics are there anyway?
You’d be surprised.
If you’re looking for free boot camp marketing strategies then you should consider…
- Viral marketing tactics on Facebook
- Having influential local moms "tweet" about your business
- Getting 15-20 people to become "human billboard" and train them for a deep discount in exchange for referrals
- Create short follow along You Tube workout videos
- Invite local business owners to workout at your boot camp for free
- Ask your clients for referrals in exchange for discounts
And if you can spend a few bucks, then you should consider these boot camp marketing tactics…
- Get 20-40 lead boxes out into the community, mainly businesses that your ideal client would go to
- Create a Facebook fan page that captures contact info and run Facebook ads to it
- Start building at email list of leads, prospects, business associates and clients
- Invest in a direct response website that’s riddled with social proof and an irresistible offer
And if you can spend a little more money then use these boot camp marketing tactics as well…
- Hire an SEO expert to optimize your website for keywords on search engines
- Run direct response driven ads in local newspapers and publications
- Invest in google, yahoo, and bing pay-per-click advertising
- Send out postcards to targeted homes within a 3 mile radius of your boot camp
At the end of the day you need to realize that boot camp marketing is all about getting people