Apparently I am in the wrong business.
A recent article in the New York Times has brought to my attention that the candy business is booming. I guess when the economy leaves a bad taste in your mouth it pays to be sweet.
The candy giant Cadbury posted profits up 30% last year. Other big boys like Hershey and Nestle also saw increased profits in the last 12 months. Willy Wonka would be proud.
It seems all is grand in Candy Land.
Yeah, Things look pretty good…
I saw this effect closer to home recently. My wife had gotten word through the chocolate grapevine that a new cupcake store called Crumbs was opening in Calabasas, right around the corner from us. I know I know, cupcakes are not technically candy.
So the other Sunday we headed over to check it out. (It had to be a Sunday, she couldn’t have told me on a Saturday, my cheat day. NO….It had to be a Sunday.)
There was a line out the door. No joke.
What other business anywhere these days has a line out the door?
They were serving up amazing looking cupcakes as big as my head. Brick sized brownies and other awesomeness were there to be had as well. My blood sugar rose just by the smell.
Denyse had a cupcake as did Nate. Gabe got a brownie. I got nothing (It had to be Sunday).
1/4 of a cupcake and the brownie brick
It’s simple really. Food, especially sweets, gives us comfort. And it is cheap. For a buck or 2 your problems seem just a little less problemy – drowning in a sea of chocolate, sugar and nougat. (I just like saying nougat).
Plus there is precedent for this sweet prosperity. In the Great Depression all of the big candy companies thrived. It seems the candy industry is recession proof.
How nice for them.
So here it is, my point. Ready?
Go ahead, have some candy… or cupcakes (let me recommend Crumbs in Calabasas), but don’t be stupid. Do not do it every day. Save it for when it counts. Me, I save it for my cheat day – Saturday.
So in this time of shrinking 401k’s and growing waistlines, let’s not let ourselves all turn into Violet Beauregarde. (Wonka reference). Just use your head.
“I can’t believe I ate the whole thing…”
Remember this: You can eat whatever you want – just not all the time.
Those type of people exist, but you are not one of them. Sorry.
FYI - I hate those people.
Done intelligently you can use planned cheating as part of a strategic fat loss plan. I do and I do it with all my clients as well.
It works.
Now get me a cupcake (for Saturday).
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Joshua Carter, CPT The Body Transformation Expert Carter Fitness http://carterfitness.com 818-337-6175 |
PS: I really do hate those people.
